Over the past year, I’ve been struggling with the fact that the majority of social network, new media and other content sites seem to target advertising as their monetization strategy.
There are a few concerns I have with this:
- Advertising rates for online content/media is extremely low
Somehow rates started very low. Content sites used to practically give the advertising away for free to gain print or traditional media advertising.
- Inventory for advertising is always growing to a point where it is a commodity easily come by
- The current state of the economy is reducing the total ad dollars available.
So what are the other options?